Store costs

What a direct book store costs on Wix

Wix is a website builder. You need at least its Core plan to take payments. Wix takes no fee on your sales, so the cost is the plan, card processing and any tools you add.

Three stores, three bills

The bill changes with how many books you have, which formats you sell and how much you sell. For each store we picked the cheapest Wix plan for those sales.

StoreWix planWix, a yearLanternbee, a year
Starting outWix Core$990$654
A growing backlistWix Core$1,908$1,812
A busy storeWix Core$5,916$5,820

Lanternbee shows the cheaper of Free and Author for each store. Both include card processing.

Starting out

3 titles, selling ebooks. About $500 in sales a month from 50 orders.

Monthly cost of a Wix book store: starting out
What you pay forPriceEach month
Wix CoreThe store itself$36 a month$36
An email toolNewsletter and automated emailsabout $17$17
Card processingWix Payments, on 50 orders2.9% + 30¢$29.50
Total each month$82.50
Total for a year$990
The same store on LanternbeeEach monthA year
Lanternbee Free5% fee on $500 + Stripe 2.9% + 30¢$54.50$654
Lanternbee Author$45 a month + Stripe 2.9% + 30¢$74.50$894

A growing backlist

8 titles, selling ebooks and audiobooks. About $2,000 in sales a month from 160 orders.

Monthly cost of a Wix book store: a growing backlist
What you pay forPriceEach month
Wix CoreThe store itself$36 a month$36
An email toolNewsletter and automated emailsabout $17$17
Card processingWix Payments, on 160 orders2.9% + 30¢$106
Total each month$159
Total for a year$1,908
The same store on LanternbeeEach monthA year
Lanternbee FreeFree covers up to 5 titlesNot availableNot available
Lanternbee Author$45 a month + Stripe 2.9% + 30¢$151$1,812

A busy store

20 titles, selling ebooks, audiobooks and print books. About $10,000 in sales a month from 500 orders.

Monthly cost of a Wix book store: a busy store
What you pay forPriceEach month
Wix CoreThe store itself$36 a month$36
An email toolNewsletter and automated emailsabout $17$17
Card processingWix Payments, on 500 orders2.9% + 30¢$440
Total each month$493
Total for a year$5,916
The same store on LanternbeeEach monthA year
Lanternbee FreeFree covers up to 5 titlesNot availableNot available
Lanternbee Author$45 a month + Stripe 2.9% + 30¢$485$5,820

What we counted

  • US prices on monthly billing.
  • An email tool for your newsletter, at about $17 a month, for every store, the same as on our pricing page. If the store's own email tools are enough for you, take that off.
  • Card processing on every sale. Lanternbee uses your own Stripe account, at Stripe's standard US rate.
  • Core is $29 a month if you pay a year ahead. The next plan up, Business, is $46 a month or $39 paid yearly.
  • Wix Payments adds 1.5% for cards from other countries.

What we left out

  • Printing and shipping costs, which you pay the printer whichever store you use.
  • Your domain name, a paid theme and any design work.
  • Sales tax and VAT themselves. Tax tools may cost extra, including Stripe Tax on your own Stripe account where you are registered to collect tax.
  • Extra card fees for cards from other countries and currency conversion.