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Store costs

What a direct book store costs on Gumroad

Gumroad has no monthly bill. It takes 10% + 50¢ of every sale you make through your own profile or links, and card processing comes on top. Quiet months cost little; busy months cost a lot.

Three stores, three bills

The bill changes with how many books you have, which formats you sell and how much you sell. For each store we picked the cheapest Gumroad plan for those sales.

StoreGumroad planGumroad, a yearLanternbee, a year
Starting outGumroad$1,458$654
A growing backlistGumroad$4,836$1,812
A busy storeGumroad$20,484$5,820

Lanternbee shows the cheaper of Free and Author for each store. Both include card processing.

Starting out

3 titles, selling ebooks. About $500 in sales a month from 50 orders.

Monthly cost of a Gumroad book store: starting out
What you pay forPriceEach month
GumroadThe store itself$0 a month$0
An email toolNewsletter and automated emailsabout $17$17
Gumroad fee50 sales worth $50010% + 50¢ per sale$75
Card processingStripe or PayPal on top of Gumroad's fee, on 50 orders2.9% + 30¢$29.50
Total each month$121.50
Total for a year$1,458
The same store on LanternbeeEach monthA year
Lanternbee Free5% fee on $500 + Stripe 2.9% + 30¢$54.50$654
Lanternbee Author$45 a month + Stripe 2.9% + 30¢$74.50$894

A growing backlist

8 titles, selling ebooks and audiobooks. About $2,000 in sales a month from 160 orders.

Monthly cost of a Gumroad book store: a growing backlist
What you pay forPriceEach month
GumroadThe store itself$0 a month$0
An email toolNewsletter and automated emailsabout $17$17
Gumroad fee160 sales worth $2,00010% + 50¢ per sale$280
Card processingStripe or PayPal on top of Gumroad's fee, on 160 orders2.9% + 30¢$106
Total each month$403
Total for a year$4,836
The same store on LanternbeeEach monthA year
Lanternbee FreeFree covers up to 5 titlesNot availableNot available
Lanternbee Author$45 a month + Stripe 2.9% + 30¢$151$1,812

A busy store

20 titles, selling ebooks, audiobooks and print books. About $10,000 in sales a month from 500 orders.

Monthly cost of a Gumroad book store: a busy store
What you pay forPriceEach month
GumroadThe store itself$0 a month$0
An email toolNewsletter and automated emailsabout $17$17
Gumroad fee500 sales worth $10,00010% + 50¢ per sale$1,250
Card processingStripe or PayPal on top of Gumroad's fee, on 500 orders2.9% + 30¢$440
Total each month$1,707
Total for a year$20,484
The same store on LanternbeeEach monthA year
Lanternbee FreeFree covers up to 5 titlesNot availableNot available
Lanternbee Author$45 a month + Stripe 2.9% + 30¢$485$5,820

What we counted

  • US prices on monthly billing.
  • An email tool for your newsletter, at about $17 a month, for every store, the same as on our pricing page. If the store's own email tools are enough for you, take that off.
  • Card processing on every sale. Lanternbee uses your own Stripe account, at Stripe's standard US rate.
  • Since January 1, 2025, Gumroad handles sales tax for you worldwide, collecting and paying it. Part of its fee pays for that work.
  • Sales that come through Gumroad's Discover marketplace cost 30% instead, with processing included. Our numbers assume readers come from your own links.

What we left out

  • Printing and shipping costs, which you pay the printer whichever store you use.
  • Your domain name, a paid theme and any design work.
  • Sales tax and VAT themselves. Tax tools may cost extra, including Stripe Tax on your own Stripe account where you are registered to collect tax.
  • Extra card fees for cards from other countries and currency conversion.

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